BindSignal
A weekly email for MGA distribution leaders

Start Monday knowing which brokers need attention, and who should pick each one up.

One email before the week starts, built from the metadata in your Microsoft 365: the broker firms showing bind, submission or renewal intent, ranked against their own normal, each with the person who should pick it up. When you want to act on one, BindSignal prepares the call or drafts the reply.

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In a four-week controlled test on one book, 27 broker threads carrying submission or bind intent had no clear follow-up. 9 inboxes, 47 brokers active in the window.

Microsoft 365  ·  Read-only  ·  Nothing to install  ·  Never contacts a broker

£500 / $750 for four weeks on your own inboxes. Your first ranked digest lands in week two.

From BindSignal Weekly Digest
Date Mon 17 Mar, 07:00
This week: 4 broker relationships worth your attention
Act Now
Meridian Specialty
Bind instruction received · Quote sent 4 days ago · 3 contacts active this week
→ Confirm bind before end of week · Owner: J. Patel (Underwriting)
Brief me for the callDraft a follow-up
Priority
Atlas Commercial
Submission activity +40% vs 4-week baseline · Rising across the 8-week trend
→ Follow up on outstanding submission · Owner: Shared submissions inbox
Brief me for the call
Harlow Insurance
Renewal thread reopened after 3 weeks quiet · Rising 2 of last 3 weeks
→ Contact before renewal date · Owner: S. Ahmed (Underwriting)
Monitor
Vantage Risk Partners
Quote request pattern emerging · Not enough history on this firm yet
MGA underwriters are not salespeople. They're not supposed to be.

They're hired to price risk accurately and write good business, and the good ones are very good at it. Producer cadence, relationship prioritisation and follow-up timing are a separate discipline, one most underwriters never trained in and have no particular reason to want to.

No producer prioritisation framework Recency bias instead of intent signals No visibility across inboxes Volume that exceeds personal judgement

At 20 producers it doesn't matter, because an underwriter can hold 20 relationships and their normal rhythms in their head. At 60 that stops being possible for anyone. Nobody hired an underwriter to run a follow-up cadence across sixty producers, and the ones who try are doing it on top of a full day of pricing risk.

The broker who sent bind intent on Tuesday gets the same Monday morning attention as the one who emailed on Friday.

The renewal thread that reopened after six weeks quiet sits in the same inbox as the low-intent servicing query.

Both look the same in an inbox, because an inbox sorts on when something arrived.

A broker who sends a bind instruction on Tuesday and hears nothing until Friday may well have placed it elsewhere by Thursday. Nobody sees that happen, because nothing records the days in between.

Four reasons it's worth
four weeks of your time.

Distribution generates revenue, so this is a growth purchase rather than a saving. It points your team at the broker conversations carrying the most commercial intent this week, and asks nothing of them to do it.

It points the team at premium
Every firm in the email is there because its traffic carries bind, submission, quote or renewal intent, and it's ranked against how that firm normally behaves. Set the cost against a single bound account and do the arithmetic on your own book.
Nothing about how your team works has to change
No process redesign, no new habits, no training and nothing for anyone to fill in. Underwriters carry on exactly as they are. When someone does want help with a firm, it comes to them: ask for a briefing before a broker call, or a draft of the next reply, and it arrives in their inbox.
It's live in days
One standard Microsoft app consent, the sort your IT team grants routinely. Nothing to install, no integration project and no migration. Days between signing and the first digest.
It's priced against the book
£500 / $750 for a four-week pilot. Under $30k a year for up to 20 mailboxes, fixed, with no per-seat creep and nothing to implement. That's a distribution number rather than a software one.
The price buys judgement rather than code. The thresholds and weightings come from a long time spent watching how this market actually buys and sells, which is the part a team couldn't reproduce for themselves over a weekend, and it's the part that decides whether the right four firms are in the email.

Four steps.
One email before the week starts.

01

Inboxes connected

You choose the Microsoft 365 mailboxes, your admin grants standard app consent, and email metadata is read weekly. Nobody has to enter anything.

02

Grouped by broker firm, noise removed

System mail, internal threads and low-intent contacts are filtered out. A producer working through three underwriters is counted once, as one relationship.

03

Ranked against each broker's own history

Each firm is scored on the intent in its traffic and how far this week departs from its own 1-week, 4-week and 8-week baselines. That's what separates a broker genuinely accelerating from one returning to normal after a quiet spell.

04

Delivered before the week starts, with an owner named

One email, Sunday evening or Monday morning, to whoever you choose. Each firm carries a next action and the person who should pick it up. With briefings switched on, a firm with enough recent correspondence also carries a button to prepare the call or draft the next reply. Nothing is read until someone presses it.

From Monday's email to a reply you're ready to send.

Knowing which broker to call is half of it. The other half is reading back through the thread to work out what's open before you pick up the phone. BindSignal does that part when you ask.

1 · The digest
From BindSignal Weekly Digest
Subject 4 brokers to prioritise · 2 needing follow-up
Act Now

Meridian Specialty

Bind instruction received this week. Quote sent 4 days ago.
→ Confirm bind before end of week · Owner: J. Patel (Underwriting)
Brief me for the callDraft a follow-up
Which firm, why this week, and who should pick it up. The buttons are there when you want help acting on it.
2 · The briefing
From BindSignal
Subject Briefing: meridian-specialty.example

meridian-specialty.example

From your last 9 messages with them, within 56 days.
They've instructed to bind the fleet renewal on the terms quoted, subject to the revised excess.
What is open
  • Confirmation of the revised £2,500 excess
  • Signed proposal form still to come back
What changed
  • Bind instruction received on Thursday
Worth asking
  • Is the insured content with the revised excess?
Prepared on request. Attachments were not read. Nothing from this correspondence is stored.
What's open, what changed and what to ask, from that firm's recent correspondence. Anything it couldn't work out is listed rather than guessed.
3 · The draft
From BindSignal
Subject Follow-up for meridian-specialty.example
Draft follow-up
Re: Fleet renewal, bind instructionHi Sam, Thanks for the instruction. We're happy to bind on the terms quoted with the revised £2,500 excess. Could you send the signed proposal form back when you have it? We'll confirm cover as soon as it's in. Best wishes, J. Patel
Open in Outlook
Ready to edit and send from your own Outlook, or not at all. Every figure in it has to come from the correspondence, or the draft is left out and you get the briefing alone.

The ranking runs on our own rules and baselines. AI comes in only when you ask: it prepares the call and drafts the reply, and you decide what gets sent. BindSignal never contacts a broker.

Briefings and drafts are optional and switched on under separate AI processing terms, which you can accept when you apply for a pilot. Example firm, people and correspondence are invented.

One email.
Sunday evening or Monday morning.

An email is light enough to fit into a Monday. There's no habit to form, no tab to keep open and no seat to log into. It's written to be read on a phone on Sunday evening, so everything needed to act is in it: the firm, the reason, the owner, and a button when you want the call prepared or the reply drafted.

Video, 66 seconds
A minute over a digest and a briefing produced by the same renderers that build the real ones. The broker firms, people and correspondence in it are invented.

Four weeks, £500.
No workflow changes.

Week one establishes the baseline. Your first ranked digest lands in week two, and by then you'll be looking at which broker firms are running above or below their own normal. We confirm fit before a pilot starts, and if we decide it isn't one, we refund the fee in full.

Pilots run in small cohorts, because every pilot digest is checked by a person before it sends.

Price
£500 / $750
Fixed fee for the full pilot period. Refunded in full if we decide it isn't a fit.
Duration
4 weeks
Including setup and end-of-pilot debrief.
Inboxes
2–10
Typical setup: 4–5 underwriter inboxes plus a shared submissions mailbox.
What you need
Microsoft 365 admin access
That's it. No integrations. No software deployment.

What you get

  • Weekly email, Sunday evening or Monday morning, with broker firms ranked by commercial intent and the mailbox or person who should pick each one up
  • Coverage across every connected inbox, so a producer working through three underwriters is read as one relationship
  • Call briefings and draft replies on request from the first ranked digest, if you switch them on
  • An end-of-pilot debrief covering which threads progressed, which were missed, and where the signal ran ahead of the response
  • If BindSignal isn't right for your operation after week one, we'll say so

After the pilot

The starter package covers up to 20 mailboxes, including 5 shared mailboxes, for under $30k a year. Fixed, with no per-seat creep. Inbox count and pricing scale from there as coverage grows.

Start a four-week pilot Or check whether it fits first →

From noise to clear recommendations
over 4 weeks.

Week 1

Noise removed

System mail, internal threads and low-intent contacts are filtered out.

Week 2

Relationship trends prioritised

Your first ranked digest, with firms measured against their own 4-week baseline.

Week 3

Signals trending up or down

Week-on-week movement shows which firms are genuinely accelerating.

Week 4

Clear recommendations

Each ranked firm carries a next action and an owner, then the debrief.

Cleared through standard
Microsoft consent.

BindSignal connects to your Microsoft 365 environment via standard Microsoft app consent, the same process your IT team approves routinely. You choose which mailboxes are connected, and you can revoke consent from your own Microsoft 365 admin at any time.

Access is set by what you ask for. The weekly digest reads metadata only: no message bodies and no attachments. A briefing reads message bodies for one firm, the one someone asked about, at the moment they ask. It never reads attachments and nothing is stored afterwards. Briefings stay off until you accept the AI processing terms, and run on Microsoft Azure OpenAI in North Europe, inside BindSignal's own Microsoft tenancy. Your correspondence is never used to train a model.

Each organisation's data is kept separate. There is no cross-tenant data and no persistent storage of message content.

Your IT team will want to see this before consent. Send it to them →

Built for MGAs whose book
has outgrown the inbox.

Good fit
  • Volume-focused MGAs with 30+ active producer relationships
  • Distribution teams running on Microsoft 365
  • Inbox-driven workflows where broker contact comes through email
  • Underwriting teams who are good at underwriting and want to stay that way
  • Distribution leaders who want to point the team by intent rather than by what arrived last
  • Operations where the volume of relationships has outgrown what personal judgement alone can handle
Not a fit
  • Low-volume, high-value environments where every account is hand-managed
  • Teams with little to no inbox-based broker activity
  • Businesses looking for CRM, pipeline analytics, or workflow automation
  • Teams not yet using Microsoft 365 across distribution
  • Anyone wanting a dashboard to log into, or a tool that contacts brokers on their behalf

Four weeks on your own inboxes will show you more than this page can.

The application takes about five minutes. We come back within two business days to confirm fit, then set up Microsoft consent with your admin, which takes 30 to 60 minutes. Your first ranked digest lands in week two.

Start a four-week pilot
£500 / $750, fixed, and refunded in full if we decide it isn't a fit. Under $30k a year afterwards if you carry on, with no obligation to.

Not sure yet? Tell us your work email and we'll come back with a handful of questions about how your distribution runs. If BindSignal isn't right for your operation, we'll say so.

Takes about two minutes. No commitment. We confirm fit before any pilot begins.